The short version
Choose the Connector if…
- Your team already works in Claude or Microsoft Copilot.
- You want cruise data to sit alongside your other work: emails, documents, client notes.
- You want the assistant to write client proposals in your agency’s branding.
Choose the AI Assistant if…
- You’d rather not set anything up.
- You want a purpose-built cruise search you can open and use straight away.
- Your agency wants one shared, managed place for the team to work.
Choose the API if…
- You’re putting cruise data on your own website or in your own systems.
- You have a developer or a technical partner.
These aren’t either/or. Many agencies use the Assistant day to day and the Connector for the people who live in Claude, with both drawing on the same inventory and the same permissions.